Star Sports together with Disney+HotStar, Sports18 along with JioTV, and Sony Sports along with Sony Liv in fierce competition for the exclusive TV and digital rights of the Indian Super League (ISL).
The battle for these rights with Star Sports has reached unprecedented levels, highlighting the increasing significance of ISL and its potential to captivate a massive audience.
The reigning champion, Star Sports, has been the official broadcaster of the ISL since its inception, providing comprehensive coverage and raising the league’s profile with its extensive sports network. However, the challenge to retain their stronghold has intensified as two formidable competitors have emerged on the scene.
Sony Pictures Network (SPN), has thrown its hat into the ring, determined to disrupt Star Sports’ monopoly. With a rich portfolio of sporting events, including the prestigious UEFA Champions League and FIFA World Cup, SPN possesses the necessary experience and resources to take ISL coverage to new heights. Their entry into the bidding war signifies their ambition to expand their sports offerings and establish themselves as a major player in Indian football broadcasting.
According to a report by Khelnow, the deal with Star Sports has ended. It was a 5+4 year deal signed previously and after the 2022-23 season that deal is over, which means Star Sports no longer hold the broadcast or digital rights of the Indian Super League.
“Broadcast for the Indian Super League from this upcoming season could be an open bidding process. Three companies – Sports18 along with JioTV, Star Sports along with Disney+HotStar, and Sony Sports along with SonyLiv could be in the fray. While Sports18 and Star are the main contenders. There is an outside chance for Sony to be the deal breaker!”
Information received by Khel Now
The bidding process, which remains highly confidential, has seen intense negotiations and presentations from the three competitors. Henceforth each broadcaster has been diligently working to create compelling proposals that emphasize their unique strengths and the value they can bring to the ISL. The league organizers are keen on selecting a broadcaster that can elevate the production quality, expand the league’s reach, and enhance the overall fan experience.
Football enthusiasts and industry experts are eagerly anticipating the outcome of this bidding war, as the decision will shape the future of Indian football broadcasting. However, the winning broadcaster will not only gain exclusive rights to broadcast the ISL matches but will also play a pivotal role in fostering the league’s growth and establishing a deeper connection with fans.
Stay tuned for the official announcement as the league organizers prepare to select the broadcaster that will take Indian football to greater heights.
